Xiaomi News: There is intense discussion these days on social media and in the auto industry regarding the Xiaomi SU7 Ultra. The reason is a new rule imposed by the company, which states that if a customer does not make any decision regarding their booking within 60 days, the company will automatically consider the order cancelled. Not only that, if the order is already locked, the customer will not get the deposit back. The real reason behind this rule is a controversy related to a feature of the car, which has raised questions about Xiaomi Motors’ intent and transparency. In this article, we will learn what this controversy regarding the SU7 Ultra is, what Xiaomi’s response is, and what options remain for customers.
Recently, some customers who booked the Xiaomi SU7 Ultra found that the “carbon fiber dual-duct front hood” offered for 42,000 yuan (approximately ₹4.8 lakh) was only a decorative part and had nothing to do with performance. After this revelation, many customers started demanding cancellation of their bookings and refund of deposits. For example, a customer named Li Hao (name changed) had booked the SU7 Ultra on February 28 and had added this extra feature. Overall, he booked a car worth 583,900 yuan (about ₹67 lakh) and had given intention money and deposit worth ₹2 lakh. When he found out that this hood was just for show, he demanded a refund from the company. Xiaomi’s customer care replied that the production process of his order has now been stopped, and if he does not contact them again within 60 days, it will be assumed that he does not want the car.
An official statement also came from Xiaomi Motors on this issue. The company said that this 60-day condition is applicable only to customers who themselves postponed the production of their orders. If they do not contact the company within 60 days to restart the delivery process, the order will be automatically cancelled. Along with this, customer service clarified that once the order is locked, the deposit becomes non-refundable. However, the company also stated that every case is different, and the final decision will be made only after discussions with the delivery staff.
This whole issue has divided customers into two groups. Some customers consider Xiaomi’s approach justified, while others see it as a case of false advertising. The dissatisfied customers are now preparing to take collective legal action. They argue that if a feature does not contribute to the car’s performance, why was it sold at such a high price? Many customers have also registered their complaints on social media, and some are planning legal action with the help of group action.
In this situation, customers have some options. First, they can contact the company within 60 days and reactivate their order. Second, if they feel that the company has cheated them, they can file a complaint in consumer court. Third, they can use social media and public platforms to put public pressure on the company. And fourth, if many customers are in similar situations, they can file a collective case to ensure their complaints are taken seriously.