A recent news report has revealed that in March 2025, Xiaomi created history in the Chinese mobile phone market. Xiaomi achieved a market share of 17.98% with 3.243 million new mobile activations in just one month. This marks an impressive increase of 16.99% compared to last year. In this article, we will detail how Xiaomi made such a big leap, what the status of its major competitors was, and which new products Xiaomi plans to launch in the coming months to further strengthen its market position.
If you’re interested in smartphone technology, market trends, and mobile company strategies, this article is a must-read for you. Let’s uncover the full story behind Xiaomi’s victory, with examples.
March 2025 Market Performance: Xiaomi Surpasses All
During March 2025 (Week 10 to 13) in China’s mobile phone market, mobile activation data was as follows, as shown in the table below:
| Company Name | New Phone Activations (in millions) | Market Share (%) | Year-on-Year Change (%) |
|---|---|---|---|
| Xiaomi | 3.243 | 17.98% | +16.99% |
| Huawei | 3.229 | 17.90% | +19.87% |
| vivo | – | – | Decline |
| OPPO | – | – | Decline |
| Apple | 2.556 | – | -9.86% (YoY decline) |
Only Xiaomi and Huawei recorded year-on-year growth. Other companies like Vivo, OPPO, and Apple experienced a slight decline. Here’s an example for better understanding:
Example: If Xiaomi sold 2.77 million phones in March last year, this year the figure rose to 3.243 million — about 500,000 more phones sold. This indicates that compared to 2025, Xiaomi could perform even better in 2026.
Xiaomi Reaction: CEO Lei Jun’s Emotional Response
As soon as these numbers were made public, Xiaomi’s founder and CEO Lei Jun shared an emotional message on Weibo:
“Thank you all for your support.”
This simple yet heartfelt message reflects the company’s gratitude and connection with its fans. So, what’s the secret behind Xiaomi’s success?
What Is the Secret Behind Xiaomi Success?
Behind Xiaomi’s big success are several smart strategies, which you can learn below:
- Premium features at affordable prices
- Excellent experience with HyperOS software
- Expansion of the AIoT (Artificial Intelligence of Things) ecosystem
- Innovative devices with better battery, camera, and performance
- Strong base of brand loyalty along with new product launches
Upcoming Xiaomi Products That Will Heat Up the Market
Xiaomi is set to launch several exciting products in the coming months, which may further increase its market share:
| Product Name | Expected Launch Date | Key Features |
|---|---|---|
| Redmi Turbo 4 Pro | April 2025 | Snapdragon 8s Gen4 processor |
| 7550mAh Battery Phone | Coming Soon | Extra long battery life |
| Redmi K80 Ultra | June 2025 | With flagship features |
These Xiaomi smartphones are not only technologically advanced but also offer an excellent balance of price and performance.
Read more: Xiaomi TV A Pro 2026 Brings 120Hz Game Mode at a Shocking Price
Extra Info: What is Xiaomi’s HyperOS?
Xiaomi’s HyperOS is a custom operating system — an updated and faster version of MIUI. This system is specially designed to provide users with a smooth and personalized experience. It includes better RAM management, battery optimization, and AI-supported features.
Conclusion
In March 2025, Xiaomi secured the number one spot in China’s mobile market — a historic moment for the company. With 3.243 million new mobile activations and a 17.98% market share, Xiaomi outperformed giants like Huawei, Apple, Vivo, and OPPO. This success is attributed to powerful software like HyperOS, solid hardware, and affordable pricing. CEO Lei Jun thanked his fans in an emotional message, highlighting the strong bond between the brand and its users. In the coming months, Xiaomi is expected to further solidify its market presence with innovative products like the Redmi Turbo 4 Pro and K80 Ultra. This performance proves that with the right strategy, innovation, and understanding of customer preferences, any brand can rise to the top in the tech market.